Why Mexicans Don't Drink Molson's

I'm currently reading this book by Andrea Mandel Campbell. It was recommended to me by Roger Martin and thus far it's been an excellent study of the Canadian historical context around innovation and business building. Two things I am keenly passionate about. I have sent this book to at least 3 people I know and thus far consider it to be an important part of context setting on how to be a successful entrepreneur in Canada - what we're up against and how others have succeeded before us.